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8/10/2011  LABEL LOVE: SUPPORT INDIE LABELS HIT BY THE WAREHOUSE FIRE IN LONDON!
Among all the carnage and sad tales left by London’s looting fraternity over the last three days, perhaps the most devastating for music lovers was the huge fire that destroyed a Sony warehouse primarily used by independent distribution company PIAS.

A three-story, 20,000 square meter storage home for music from a number of independent labels from the UK and the US including 4AD, Beggars Group, Dead Oceans, Domino, Jagjaguwar, Matador, Ninja Tune, Polyvinyl, Rough Trade, Secretly Canadian, Side One Dummy, Silva Screen, Sub Pop, Too Pure, True Panther, Warp, XL among others (you can see the full list of labels here. The warehouse was a temporary home for releases from all manner of indie labels and offshoots, and the extent of its destruction is starting to become tragically apparent. While the full impact of last night’s events is still emerging, numerous indies have confirmed massive losses. Beggars Chairman Martin Mills called it a “horrible” setback for the indie sector.

What music fans can do to show their support for the indie label community, and help them survive this disaster is to buy a digital download of an album from any one of the digital retailers going to their local record store while stocks last.

This way, the labels will be able to remanufacture their CD’s and vinyl more quickly, to resupply the record shops who are also affected by the riots.

There is also a campaign called LabelLove that the Guardian reports is helping raise money for labels affected by the fire. Check out the article here to get started, follow the news from @_label_love and include #labellove in your tweets.

Thanks for your support.

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